In just two weeks, beer-drinking Santas, reindeer and elves will pack Southend Brewery as the official party destination for Charleston’s annual Reindeer Run. It really is the most wonderful time of the year at the brewery. It’s not everyday we see this man throwing our beers back.

The Reindeer Run is a 5k walk/run through downtown Charleston that begins and ends at Southend. The race route circles the most beautiful streets in the city, down the Battery, past Charleston Harbor and up quaint side streets. The Charitable Society of Charleston sponsors the event each year and encourages runners, walkers, families, and dogs to join the festivities. Creative holiday-themed costumes are highly encouraged. Try if you might- to beat the three wise men and Christmas tree looks… I mean- that’s pretty good.

Courtesy Reindeer Run

The 2011 Reindeer Run is on Saturday, December 3rd. From 9-11:00 is when the “real party begins” at Southend. Your bib number gets you complimentary Southend beer, appetizers and yes- massages! Live on our stage will also be local band The Cordovans. After 11 am, Reindeer Run participants will still enjoy some specially priced beer and Bloody Marys…

Money raised from the Reindeer Run benefits the MUSC Children’s Hospital. If you sign up before November 20th, you save some cash!

Now that you’ve reached the end of this blog, lace up your sneakers and get some practice in for the run! See you December 3rd at the official Reindeer Run party headquarters.